Newspaper, magazine, and Web Ads (Academic)
|Project date: 2022
Artist/Designer: Mariana Flores
Technical info: Adobe Photoshop/ Adobe Illustrator
I wanted to create a black-and-white piece that could be inserted into any publication or website and that would appeal to young audiences to Voluntourism. My process involved sketches, plenty of questions, and the differentiation of Empathy Vacations vs other vacation agencies. In the process, I discovered what made them better than the competition and I reflected that in my project. The result was a simple and powerful design that can be used for different purposes without compromising the layout.
Result + Mock-up application
For the ads to be consistent across different channels and papers, I decided to keep the design as clean and as cheap as possible.