Re-connect

Newspaper, magazine, and Web Ads (Academic)

Project date: 2022

Artist/Designer: Mariana Flores

Technical info:  Adobe Photoshop/ Adobe Illustrator
Marydale Adobe font. Designed by Brian Wilson.

 

I wanted to create a black-and-white piece that could be inserted into any publication or website and that would appeal to young audiences to Voluntourism. My process involved sketches, plenty of questions, and the differentiation of Empathy Vacations vs other vacation agencies.  In the process, I discovered what made them better than the competition and I reflected that in my project. The result was a simple and powerful design that can be used for different purposes without compromising the layout.

 

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Brainstorming

A brainstorming of ideas was crucial in order to set the goals of the piece. Several questions were answered, and a definition of the audience was determined.

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Sketches

The next step was to sketch some of those ideas into paper and decide which ones would differ from other advertisements. I chose 2-3 roughs and created them on a larger scale to see how they would look, and where spaces for other content would be needed.

Layout Design

Result + Mock-up application

For the ads to be consistent across different channels and papers, I decided to keep the design as clean and as cheap as possible.